Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 929,000 | $ 266,000 | $ 409,000 | $ 254,000 |
Variable manufacturing and selling expenses | 468,000 | 111,000 | 201,000 | 156,000 |
Contribution margin | 461,000 | 155,000 | 208,000 | 98,000 |
Fixed expenses: | ||||
Advertising, traceable | 68,700 | 8,200 | 40,100 | 20,400 |
Depreciation of special equipment | 43,300 | 20,800 | 7,200 | 15,300 |
Salaries of product-line managers | 114,700 | 40,000 | 39,000 | 35,700 |
Allocated common fixed expenses* | 185,800 | 53,200 | 81,800 | 50,800 |
Total fixed expenses | 412,500 | 122,200 | 168,100 | 122,200 |
Net operating income (loss) | $ 48,500 | $ 32,800 | $ 39,900 | $ (24,200) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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