Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 924,000 | $ 264,000 | $ 407,000 | $ 253,000 |
Variable manufacturing and selling expenses | 479,000 | 116,000 | 209,000 | 154,000 |
Contribution margin | 445,000 | 148,000 | 198,000 | 99,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,700 | 8,500 | 40,900 | 20,300 |
Depreciation of special equipment | 44,100 | 21,000 | 7,900 | 15,200 |
Salaries of product-line managers | 115,600 | 40,900 | 38,500 | 36,200 |
Allocated common fixed expenses* | 184,800 | 52,800 | 81,400 | 50,600 |
Total fixed expenses | 414,200 | 123,200 | 168,700 | 122,300 |
Net operating income (loss) | $ 30,800 | $ 24,800 | $ 29,300 | $ (23,300) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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