Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total DirtBikes MountainBikes RacingBikes
Sales $931,000 $269,000 $404,000 $258,000
Variable manufacturing and selling expenses 458,000 111,000 195,000 152,000
Contribution margin 473,000 158,000 209,000 106,000
Fixed expenses:
Advertising, traceable 69,800 8,900 40,400 20,500
Depreciation of special equipment 44,600 20,900 8,000 15,700
Salaries of product-line managers 115,300 40,800 38,200 36,300
Allocated common fixed expenses* 186,200 53,800 80,800 51,600
Total fixed expenses 415,900 124,400 167,400 124,100
Net operating income (loss) $57,100 $33,600 $41,600 $(18,100)
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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