Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total
Dirt
Bikes
Mountain Bikes
Racing
Bikes
Sales
$
930,000
$
266,000
$
406,000
$
258,000
Variable manufacturing and selling expenses
476,000
112,000
210,000
154,000
Contribution margin
454,000
154,000
196,000
104,000
Fixed expenses:
Advertising, traceable
69,800
9,000
40,300
20,500
Depreciation of special equipment
43,500
20,500
7,300
15,700
Salaries of product-line managers
113,800
40,300
38,100
35,400
Allocated common fixed expenses*
186,000
53,200
81,200
51,600
Total fixed expenses
413,100
123,000
166,900
123,200
Net operating income (loss)
$
40,900
$
31,000
$
29,100
$
(19,200)
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Make a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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