Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 926,000 | $ 265,000 | $ 405,000 | $ 256,000 |
Variable manufacturing and selling expenses | 465,000 | 111,000 | 204,000 | 150,000 |
Contribution margin | 461,000 | 154,000 | 201,000 | 106,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,300 | 8,700 | 40,900 | 20,700 |
Depreciation of special equipment | 43,600 | 20,800 | 7,700 | 15,100 |
Salaries of product-line managers | 115,200 | 40,500 | 38,500 | 36,200 |
Allocated common fixed expenses* | 185,200 | 53,000 | 81,000 | 51,200 |
Total fixed expenses | 414,300 | 123,000 | 168,100 | 123,200 |
Net operating income (loss) | $ 46,700 | $ 31,000 | $ 32,900 | $ (17,200) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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