Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 924,000 | $ | 263,000 | $ | 401,000 | $ | 260,000 | ||||
Variable manufacturing and selling expenses | 478,000 | 118,000 | 201,000 | 159,000 | ||||||||
Contribution margin | 446,000 | 145,000 | 200,000 | 101,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,700 | 9,000 | 40,800 | 20,900 | ||||||||
Depreciation of special equipment | 43,600 | 20,600 | 7,300 | 15,700 | ||||||||
Salaries of product-line managers | 114,500 | 40,500 | 38,100 | 35,900 | ||||||||
Allocated common fixed expenses* | 184,800 | 52,600 | 80,200 | 52,000 | ||||||||
Total fixed expenses | 413,600 | 122,700 | 166,400 | 124,500 | ||||||||
Net operating income (loss) | $ | 32,400 | $ | 22,300 | $ | 33,600 | $ | (23,500) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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