Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total
Dirt
Bikes
Mountain Bikes
Racing
Bikes
Sales
$
925,000
$
265,000
$
407,000
$
253,000
Variable manufacturing and selling expenses
461,000
112,000
192,000
157,000
Contribution margin
464,000
153,000
215,000
96,000
Fixed expenses:
Advertising, traceable
69,100
8,600
40,100
20,400
Depreciation of special equipment
43,900
20,700
7,200
16,000
Salaries of product-line managers
115,500
40,300
38,600
36,600
Allocated common fixed expenses*
185,000
53,000
81,400
50,600
Total fixed expenses
413,500
122,600
167,300
123,600
Net operating income (loss)
$
50,500
$
30,400
$
47,700
$
(27,600)
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. create properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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