Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 919,000 | $ | 262,000 | $ | 405,000 | $ | 252,000 | ||||
Variable manufacturing and selling expenses | 462,000 | 111,000 | 200,000 | 151,000 | ||||||||
Contribution margin | 457,000 | 151,000 | 205,000 | 101,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,300 | 8,900 | 40,100 | 20,300 | ||||||||
Depreciation of special equipment | 43,700 | 20,400 | 7,800 | 15,500 | ||||||||
Salaries of product-line managers | 114,300 | 40,000 | 39,000 | 35,300 | ||||||||
Allocated common fixed expenses* | 183,800 | 52,400 | 81,000 | 50,400 | ||||||||
Total fixed expenses | 411,100 | 121,700 | 167,900 | 121,500 | ||||||||
Net operating income (loss) | $ | 45,900 | $ | 29,300 | $ | 37,100 | $ | (20,500) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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