Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 914,000 | $ | 261,000 | $ | 402,000 | $ | 251,000 | ||||
Variable manufacturing and selling expenses | 469,000 | 119,000 | 191,000 | 159,000 | ||||||||
Contribution margin | 445,000 | 142,000 | 211,000 | 92,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,300 | 8,200 | 40,200 | 20,900 | ||||||||
Depreciation of special equipment | 43,700 | 20,500 | 7,400 | 15,800 | ||||||||
Salaries of product-line managers | 115,400 | 40,400 | 38,600 | 36,400 | ||||||||
Allocated common fixed expenses* | 182,800 | 52,200 | 80,400 | 50,200 | ||||||||
Total fixed expenses | 411,200 | 121,300 | 166,600 | 123,300 | ||||||||
Net operating income (loss) | $ | 33,800 | $ | 20,700 | $ | 44,400 | $ | (31,300) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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