Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 928,000 | $ 263,000 | $ 405,000 | $ 260,000 |
Variable manufacturing and selling expenses | 455,000 | 110,000 | 193,000 | 152,000 |
Contribution margin | 473,000 | 153,000 | 212,000 | 108,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,000 | 8,800 | 40,400 | 20,800 |
Depreciation of special equipment | 43,800 | 20,500 | 7,800 | 15,500 |
Salaries of product-line managers | 114,300 | 40,200 | 38,900 | 35,200 |
Allocated common fixed expenses* | 185,600 | 52,600 | 81,000 | 52,000 |
Total fixed expenses | 413,700 | 122,100 | 168,100 | 123,500 |
Net operating income (loss) | $ 59,300 | $ 30,900 | $ 43,900 | $ (15,500) |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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