Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 919,000 | $ 263,000 | $ 402,000 | $ 254,000 |
Variable manufacturing and selling expenses | 470,000 | 113,000 | 207,000 | 150,000 |
Contribution margin | 449,000 | 150,000 | 195,000 | 104,000 |
Fixed expenses: | ||||
Advertising, traceable | 68,900 | 8,200 | 40,600 | 20,100 |
Depreciation of special equipment | 44,300 | 20,900 | 7,900 | 15,500 |
Salaries of product-line managers | 115,400 | 40,100 | 38,900 | 36,400 |
Allocated common fixed expenses* | 183,800 | 52,600 | 80,400 | 50,800 |
Total fixed expenses | 412,400 | 121,800 | 167,800 | 122,800 |
Net operating income (loss) | $ 36,600 | $ 28,200 | $ 27,200 | $ (18,800) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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