Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 929,000 | $ | 266,000 | $ | 403,000 | $ | 260,000 | ||||
Variable manufacturing and selling expenses | 471,000 | 118,000 | 194,000 | 159,000 | ||||||||
Contribution margin | 458,000 | 148,000 | 209,000 | 101,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,200 | 8,400 | 40,300 | 20,500 | ||||||||
Depreciation of special equipment | 43,600 | 20,400 | 7,700 | 15,500 | ||||||||
Salaries of product-line managers | 115,100 | 40,400 | 38,100 | 36,600 | ||||||||
Allocated common fixed expenses* | 185,800 | 53,200 | 80,600 | 52,000 | ||||||||
Total fixed expenses | 413,700 | 122,400 | 166,700 | 124,600 | ||||||||
Net operating income (loss) | $ | 44,300 | $ | 25,600 | $ | 42,300 | $ | (23,600) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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