Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 927,000 | $ | 269,000 | $ | 407,000 | $ | 251,000 | ||||
Variable manufacturing and selling expenses | 476,000 | 116,000 | 200,000 | 160,000 | ||||||||
Contribution margin | 451,000 | 153,000 | 207,000 | 91,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,300 | 8,500 | 40,700 | 20,100 | ||||||||
Depreciation of special equipment | 42,700 | 20,200 | 7,300 | 15,200 | ||||||||
Salaries of product-line managers | 115,300 | 40,500 | 38,600 | 36,200 | ||||||||
Allocated common fixed expenses* | 185,400 | 53,800 | 81,400 | 50,200 | ||||||||
Total fixed expenses | 412,700 | 123,000 | 168,000 | 121,700 | ||||||||
Net operating income (loss) | $ | 38,300 | $ | 30,000 | $ | 39,000 | $ | (30,700) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
Totals | Dirt Bikes | Mountain Bikes | Racing Bikes | |
Contribution Margin (Loss) | ||||
Traceable Fixed Expenses: | ||||
Total Traceable Fixed Expenses | ||||
Product line segment margin (loss) | ||||
Net operating income (loss) |
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