The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 925,000 | $ | 267,000 | $ | 400,000 | $ | 258,000 | ||||
Variable manufacturing and selling expenses | 471,000 | 119,000 | 196,000 | 156,000 | ||||||||
Contribution margin | 454,000 | 148,000 | 204,000 | 102,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,500 | 8,400 | 40,800 | 20,300 | ||||||||
Depreciation of special equipment | 43,200 | 20,100 | 7,400 | 15,700 | ||||||||
Salaries of product-line managers | 115,200 | 40,100 | 38,200 | 36,900 | ||||||||
Allocated common fixed expenses* | 185,000 | 53,400 | 80,000 | 51,600 | ||||||||
Total fixed expenses | 412,900 | 122,000 | 166,400 | 124,500 | ||||||||
Net operating income (loss) | $ | 41,100 | $ | 26,000 | $ | 37,600 | $ | (22,500) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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