Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 931,000 | $ 268,000 | $ 406,000 | $ 257,000 |
Variable manufacturing and selling expenses | 465,000 | 117,000 | 193,000 | 155,000 |
Contribution margin | 466,000 | 151,000 | 213,000 | 102,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,200 | 8,500 | 40,500 | 20,200 |
Depreciation of special equipment | 43,900 | 20,800 | 7,600 | 15,500 |
Salaries of product-line managers | 115,000 | 40,200 | 38,900 | 35,900 |
Allocated common fixed expenses* | 186,200 | 53,600 | 81,200 | 51,400 |
Total fixed expenses | 414,300 | 123,100 | 168,200 | 123,000 |
Net operating income (loss) | $ 51,700 | $ 27,900 | $ 44,800 | $ (21,000) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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