Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 300,000 | $ 90,000 | $ 150,000 | $ 60,000 |
Variable manufacturing and selling expenses | 120,000 | 27,000 | 60,000 | 33,000 |
Contribution margin | 180,000 | 63,000 | 90,000 | 27,000 |
Fixed expenses: | ||||
Advertising, traceable | 30,000 | 10,000 | 14,000 | 6,000 |
Depreciation of special equipment | 23,000 | 6,000 | 9,000 | 8,000 |
Salaries of product-line managers | 35,000 | 12,000 | 13,000 | 10,000 |
Allocated common fixed expenses* | 60,000 | 18,000 | 30,000 | 12,000 |
Total fixed expenses | 148,000 | 46,000 | 66,000 | 36,000 |
Net operating income (loss) | $ 32,000 | $ 17,000 | $ 24,000 | $ (9,000) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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