Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 924,000 | $ | 263,000 | $ | 402,000 | $ | 259,000 | ||||
Variable manufacturing and selling expenses | 460,000 | 111,000 | 199,000 | 150,000 | ||||||||
Contribution margin | 464,000 | 152,000 | 203,000 | 109,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,100 | 8,900 | 40,200 | 21,000 | ||||||||
Depreciation of special equipment | 43,900 | 20,600 | 7,900 | 15,400 | ||||||||
Salaries of product-line managers | 115,500 | 40,600 | 38,700 | 36,200 | ||||||||
Allocated common fixed expenses* | 184,800 | 52,600 | 80,400 | 51,800 | ||||||||
Total fixed expenses | 414,300 | 122,700 | 167,200 | 124,400 | ||||||||
Net operating income (loss) | $ | 49,700 | $ | 29,300 | $ | 35,800 | $ | (15,400) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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