Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 926,000 | $ | 266,000 | $ | 409,000 | $ | 251,000 | ||||
Variable manufacturing and selling expenses | 469,000 | 116,000 | 194,000 | 159,000 | ||||||||
Contribution margin | 457,000 | 150,000 | 215,000 | 92,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,000 | 8,700 | 40,500 | 20,800 | ||||||||
Depreciation of special equipment | 43,600 | 20,300 | 7,700 | 15,600 | ||||||||
Salaries of product-line managers | 116,300 | 40,800 | 38,500 | 37,000 | ||||||||
Allocated common fixed expenses* | 185,200 | 53,200 | 81,800 | 50,200 | ||||||||
Total fixed expenses | 415,100 | 123,000 | 168,500 | 123,600 | ||||||||
Net operating income (loss) | $ | 41,900 | $ | 27,000 | $ | 46,500 | $ | (31,600) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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