Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 930,000 | $ | 265,000 | $ | 410,000 | $ | 255,000 | ||||
Variable manufacturing and selling expenses | 473,000 | 111,000 | 207,000 | 155,000 | ||||||||
Contribution margin | 457,000 | 154,000 | 203,000 | 100,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,800 | 8,800 | 40,700 | 20,300 | ||||||||
Depreciation of special equipment | 44,400 | 20,800 | 7,700 | 15,900 | ||||||||
Salaries of product-line managers | 115,200 | 40,700 | 38,800 | 35,700 | ||||||||
Allocated common fixed expenses* | 186,000 | 53,000 | 82,000 | 51,000 | ||||||||
Total fixed expenses | 415,400 | 123,300 | 169,200 | 122,900 | ||||||||
Net operating income (loss) | $ | 41,600 | $ | 30,700 | $ | 33,800 | $ | (22,900) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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