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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 925,000 | $ | 267,000 | $ | 404,000 | $ | 254,000 |
Variable manufacturing and selling expenses | 471,000 | 114,000 | 197,000 | 160,000 | ||||
Contribution margin | 454,000 | 153,000 | 207,000 | 94,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 69,700 | 8,700 | 40,200 | 20,800 | ||||
Depreciation of special equipment | 44,000 | 20,700 | 7,500 | 15,800 | ||||
Salaries of product-line managers | 115,100 | 40,400 | 38,300 | 36,400 | ||||
Allocated common fixed expenses* | 185,000 | 53,400 | 80,800 | 50,800 | ||||
Total fixed expenses | 413,800 | 123,200 | 166,800 | 123,800 | ||||
Net operating income (loss) | $ | 40,200 | $ | 29,800 | $ | 40,200 | $ | (29,800) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. |
Required: |
1a. | What is the impact on net operating income by discontinuing racing bikes? |
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