Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 928,000 | $ 264,000 | $ 408,000 | $ 256,000 |
Variable manufacturing and selling expenses | 459,000 | 114,000 | 195,000 | 150,000 |
Contribution margin | 469,000 | 150,000 | 213,000 | 106,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,800 | 8,900 | 40,700 | 20,200 |
Depreciation of special equipment | 44,000 | 20,900 | 7,500 | 15,600 |
Salaries of product-line managers | 115,000 | 40,700 | 38,000 | 36,300 |
Allocated common fixed expenses* | 185,600 | 52,800 | 81,600 | 51,200 |
Total fixed expenses | 414,400 | 123,300 | 167,800 | 123,300 |
Net operating income (loss) | $ 54,600 | $ 26,700 | $ 45,200 | $ (17,300) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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