Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 930,000 | $ 264,000 | $ 409,000 | $ 257,000 |
Variable manufacturing and selling expenses | 473,000 | 115,000 | 201,000 | 157,000 |
Contribution margin | 457,000 | 149,000 | 208,000 | 100,000 |
Fixed expenses: | ||||
Advertising, traceable | 68,900 | 8,100 | 40,300 | 20,500 |
Depreciation of special equipment | 43,400 | 20,400 | 7,900 | 15,100 |
Salaries of product-line managers | 116,700 | 41,000 | 38,800 | 36,900 |
Allocated common fixed expenses* | 186,000 | 52,800 | 81,800 | 51,400 |
Total fixed expenses | 415,000 | 122,300 | 168,800 | 123,900 |
Net operating income (loss) | $ 42,000 | $ 26,700 | $ 39,200 | $ (23,900) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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