Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 920,000 | $ 264,000 | $ 400,000 | $ 256,000 |
Variable manufacturing and selling expenses | 472,000 | 117,000 | 198,000 | 157,000 |
Contribution margin | 448,000 | 147,000 | 202,000 | 99,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,200 | 8,500 | 40,900 | 20,800 |
Depreciation of special equipment | 43,600 | 20,700 | 7,700 | 15,200 |
Salaries of product-line managers | 115,400 | 40,400 | 38,200 | 36,800 |
Allocated common fixed expenses* | 184,000 | 52,800 | 80,000 | 51,200 |
Total fixed expenses | 413,200 | 122,400 | 166,800 | 124,000 |
Net operating income (loss) | $ 34,800 | $ 24,600 | $ 35,200 | $ (25,000) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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