Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 919,000 | $ 267,000 | $ 402,000 | $ 250,000 |
Variable manufacturing and selling expenses | 459,000 | 111,000 | 192,000 | 156,000 |
Contribution margin | 460,000 | 156,000 | 210,000 | 94,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,400 | 8,200 | 40,600 | 20,600 |
Depreciation of special equipment | 43,000 | 20,200 | 7,600 | 15,200 |
Salaries of product-line managers | 114,500 | 40,600 | 38,200 | 35,700 |
Allocated common fixed expenses* | 183,800 | 53,400 | 80,400 | 50,000 |
Total fixed expenses | 410,700 | 122,400 | 166,800 | 121,500 |
Net operating income (loss) | $ 49,300 | $ 33,600 | $ 43,200 | $ (27,500) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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