Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 920,000 | $ | 262,000 | $ | 403,000 | $ | 255,000 | ||||
Variable manufacturing and selling expenses | 479,000 | 112,000 | 208,000 | 159,000 | ||||||||
Contribution margin | 441,000 | 150,000 | 195,000 | 96,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,900 | 8,900 | 40,600 | 20,400 | ||||||||
Depreciation of special equipment | 44,100 | 20,900 | 7,600 | 15,600 | ||||||||
Salaries of product-line managers | 115,700 | 40,900 | 38,800 | 36,000 | ||||||||
Allocated common fixed expenses* | 184,000 | 52,400 | 80,600 | 51,000 | ||||||||
Total fixed expenses | 413,700 | 123,100 | 167,600 | 123,000 | ||||||||
Net operating income (loss) | $ | 27,300 | $ | 26,900 | $ | 27,400 | $ | (27,000) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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