Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 915,000 | $ 261,000 | $ 404,000 | $ 250,000 |
Variable manufacturing and selling expenses | 462,000 | 112,000 | 194,000 | 156,000 |
Contribution margin | 453,000 | 149,000 | 210,000 | 94,000 |
Fixed expenses: | ||||
Advertising, traceable | 68,900 | 8,700 | 40,100 | 20,100 |
Depreciation of special equipment | 44,000 | 20,300 | 7,800 | 15,900 |
Salaries of product-line managers | 115,000 | 40,200 | 38,300 | 36,500 |
Allocated common fixed expenses* | 183,000 | 52,200 | 80,800 | 50,000 |
Total fixed expenses | 410,900 | 121,400 | 167,000 | 122,500 |
Net operating income (loss) | $ 42,100 | $ 27,600 | $ 43,000 | $ (28,500) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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