Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 921,000 | $ | 265,000 | $ | 404,000 | $ | 252,000 | ||||
Variable manufacturing and selling expenses | 471,000 | 116,000 | 196,000 | 159,000 | ||||||||
Contribution margin | 450,000 | 149,000 | 208,000 | 93,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,000 | 8,400 | 40,600 | 21,000 | ||||||||
Depreciation of special equipment | 43,700 | 20,300 | 7,900 | 15,500 | ||||||||
Salaries of product-line managers | 113,900 | 40,200 | 38,600 | 35,100 | ||||||||
Allocated common fixed expenses* | 184,200 | 53,000 | 80,800 | 50,400 | ||||||||
Total fixed expenses | 411,800 | 121,900 | 167,900 | 122,000 | ||||||||
Net operating income (loss) | $ | 38,200 | $ | 27,100 | $ | 40,100 | $ | (29,000) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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