Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 923,000 | $ 266,000 | $ 406,000 | $ 251,000 |
Variable manufacturing and selling expenses | 462,000 | 112,000 | 198,000 | 152,000 |
Contribution margin | 461,000 | 154,000 | 208,000 | 99,000 |
Fixed expenses: | ||||
Advertising, traceable | 70,100 | 8,900 | 40,600 | 20,600 |
Depreciation of special equipment | 44,400 | 20,900 | 7,800 | 15,700 |
Salaries of product-line managers | 116,500 | 41,000 | 38,900 | 36,600 |
Allocated common fixed expenses* | 184,600 | 53,200 | 81,200 | 50,200 |
Total fixed expenses | 415,600 | 124,000 | 168,500 | 123,100 |
Net operating income (loss) | $ 45,400 | $ 30,000 | $ 39,500 | $ (24,100) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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