Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 928,000 | $ | 269,000 | $ | 404,000 | $ | 255,000 | ||||
Variable manufacturing and selling expenses | 463,000 | 113,000 | 199,000 | 151,000 | ||||||||
Contribution margin | 465,000 | 156,000 | 205,000 | 104,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,100 | 8,500 | 41,000 | 20,600 | ||||||||
Depreciation of special equipment | 43,500 | 20,400 | 7,600 | 15,500 | ||||||||
Salaries of product-line managers | 115,200 | 40,200 | 38,200 | 36,800 | ||||||||
Allocated common fixed expenses* | 185,600 | 53,800 | 80,800 | 51,000 | ||||||||
Total fixed expenses | 414,400 | 122,900 | 167,600 | 123,900 | ||||||||
Net operating income (loss) | $ | 50,600 | $ | 33,100 | $ | 37,400 | $ | (19,900) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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