Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 924,000 | $ | 263,000 | $ | 407,000 | $ | 254,000 | ||||
Variable manufacturing and selling expenses | 468,000 | 113,000 | 195,000 | 160,000 | ||||||||
Contribution margin | 456,000 | 150,000 | 212,000 | 94,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,600 | 8,900 | 40,300 | 20,400 | ||||||||
Depreciation of special equipment | 42,400 | 20,100 | 7,200 | 15,100 | ||||||||
Salaries of product-line managers | 114,600 | 40,500 | 38,100 | 36,000 | ||||||||
Allocated common fixed expenses* | 184,800 | 52,600 | 81,400 | 50,800 | ||||||||
Total fixed expenses | 411,400 | 122,100 | 167,000 | 122,300 | ||||||||
Net operating income (loss) | $ | 44,600 | $ | 27,900 | $ | 45,000 | $ | (28,300) | ||||
*Allocated on the basis of sales dollars. Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. Required: 1. What is the financial advantage or (disadvantage) per quarter of discontinuing the Racing Bikes?2. Should the production and sale of racing bikes be discontinued? 3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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