Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: |
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||
Sales | $ | 926,000 | $ | 267,000 | $ | 402,000 | $ | 257,000 |
Variable manufacturing and selling expenses | 467,000 | 117,000 | 193,000 | 157,000 | ||||
Contribution margin | 459,000 | 150,000 | 209,000 | 100,000 | ||||
Fixed expenses: | ||||||||
Advertising, traceable | 69,500 | 8,200 | 40,400 | 20,900 | ||||
Depreciation of special equipment | 44,000 | 20,400 | 7,800 | 15,800 | ||||
Salaries of product-line managers | 114,400 | 40,200 | 38,400 | 35,800 | ||||
Allocated common fixed expenses* | 185,200 | 53,400 | 80,400 | 51,400 | ||||
Total fixed expenses | 413,100 | 122,200 | 167,000 | 123,900 | ||||
Net operating income (loss) | $ | 45,900 | $ | 27,800 | $ | 42,000 | $ | (23,900) |
*Allocated on the basis of sales dollars. |
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
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