Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 931,000 | $ | 270,000 | $ | 408,000 | $ | 253,000 | ||||
Variable manufacturing and selling expenses | 477,000 | 120,000 | 203,000 | 154,000 | ||||||||
Contribution margin | 454,000 | 150,000 | 205,000 | 99,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,500 | 8,300 | 40,300 | 20,900 | ||||||||
Depreciation of special equipment | 44,700 | 20,900 | 8,000 | 15,800 | ||||||||
Salaries of product-line managers | 114,600 | 40,500 | 38,300 | 35,800 | ||||||||
Allocated common fixed expenses* | 186,200 | 54,000 | 81,600 | 50,600 | ||||||||
Total fixed expenses | 415,000 | 123,700 | 168,200 | 123,100 | ||||||||
Net operating income (loss) | $ | 39,000 | $ | 26,300 | $ | 36,800 | $ | (24,100) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
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