Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 929,000 | $ | 266,000 | $ | 407,000 | $ | 256,000 | ||||
Variable manufacturing and selling expenses | 463,000 | 111,000 | 195,000 | 157,000 | ||||||||
Contribution margin | 466,000 | 155,000 | 212,000 | 99,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,800 | 8,700 | 40,200 | 20,900 | ||||||||
Depreciation of special equipment | 43,400 | 21,000 | 7,100 | 15,300 | ||||||||
Salaries of product-line managers | 114,800 | 40,700 | 38,500 | 35,600 | ||||||||
Allocated common fixed expenses* | 185,800 | 53,200 | 81,400 | 51,200 | ||||||||
Total fixed expenses | 413,800 | 123,600 | 167,200 | 123,000 | ||||||||
Net operating income (loss) | $ | 52,200 | $ | 31,400 | $ | 44,800 | $ | (24,000) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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