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The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the

The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow

Dirt Bikes

Mountain Bikes

Racing Bikes

Total

Sales

$90,000

$150,000

$60,000

$300,000

Variable manufacturing and selling expenses

27,000

60,000

33,000

120,000

Contribution Margin

$63,000

$ 90,000

$27,000

$180,000

Fixed expenses

Advertising traceable

10,000

14,000

6,000

30,000

Depreciation of special equipment

6,000

9,000

8,000

23,000

Salaries of product line managers

12,000

13,000

10,000

35,000

Allocated common fixed expense

18,000

30,000

12,000

60,000

Total fixed expenses

$46,000

$66,000

$36,000

$148,000

Net operating income (loss)

$17,000

$24,000

$ (9,000)

$ 32,000

Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. Should production and sale of the racing bikes be discontinued? Explain. Show computations to support your answer.

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