Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
Sales | $ 925,000 | $ 263,000 | $ 407,000 | $ 255,000 |
Variable manufacturing and selling expenses | 469,000 | 112,000 | 198,000 | 159,000 |
Contribution margin | 456,000 | 151,000 | 209,000 | 96,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,600 | 8,400 | 40,800 | 20,400 |
Depreciation of special equipment | 43,900 | 20,400 | 7,600 | 15,900 |
Salaries of product-line managers | 114,400 | 41,000 | 38,300 | 35,100 |
Allocated common fixed expenses* | 185,000 | 52,600 | 81,400 | 51,000 |
Total fixed expenses | 412,900 | 122,400 | 168,100 | 122,400 |
Net operating income (loss) | $ 43,100 | $ 28,600 | $ 40,900 | $ (26,400) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required: 1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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