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The Regal Cycle Company manufactures three types of bicycles-a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicycles-a dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow: Sales Variable manufacturing and selling expenses Contribution margin Fixed expenses: Advertising, traceable Depreciation of special equipment Salaries of product-line managers Allocated common fixed expenses* Total fixed expenses Net operating income (loss) *Allocated on the basis of sales dollars. Total $938,000 467,000 471,000 70, 100 43,200 115,300 187,600 416, 200 $ 54,800 Dirt Bikes $ 269,000 117,000 152,000 8,900 20,100 40,400 53,800 123, 200 $ 28,800 Mountain Bikes $ 410,000 197,000 213,000 Racing Bikes $ 259,000 153,000 106,000 40,600 20,600 7,300 15,800 38,200 36,700 82,000 51,800 168,100 124,900 $ 44,900 $ (18,900) Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out. Required: 1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes? 2. Should the production and sale of racing bikes be discontinued?
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