Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 922,000 | $ 267,000 | $ 401,000 | $ 254,000 |
Variable manufacturing and selling expenses | 459,000 | 114,000 | 191,000 | 154,000 |
Contribution margin | 463,000 | 153,000 | 210,000 | 100,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,200 | 8,300 | 40,600 | 20,300 |
Depreciation of special equipment | 44,100 | 20,600 | 8,000 | 15,500 |
Salaries of product-line managers | 114,200 | 40,600 | 38,200 | 35,400 |
Allocated common fixed expenses* | 184,400 | 53,400 | 80,200 | 50,800 |
Total fixed expenses | 411,900 | 122,900 | 167,000 | 122,000 |
Net operating income (loss) | $ 51,100 | $ 30,100 | $ 43,000 | $ (22,000) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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