The Renault-Nissan alliance, established in March 1999, is the first industrial and commercial partnership of its kind involving a French company and a Japanese company.

The company invested more than 1 billion rands in upgrading Nissan's manufacturing in Rosslyn, outside Pretoria, to increase output and produce the Nissan NP200 pickup and the Renault Sandero for the South Africa market. Visit the Renault-Nissan website to access where factories reside for each car group.

Answer the following questions:

1 . How do you think cultural differences affect the way the firm operates in South Africa versus France versus Japan? 2 . Investigate the way in which Renault-Nissan has adapted its products in different countries and regions, especially emerging markets. What are some examples?