Question
The Rent the Runway team performed three tests to see whether there was sufficient demand for their idea of founding a company that would rent
The Rent the Runway team performed three tests to see whether there was sufficient demand for their idea of founding a company that would rent designer dresses to young women:
- A trunk show at Harvard where women could try the dresses before renting them.
- A trunk show at Yale where women could see but not try the dresses before renting them.
- Emailing PDFs with pictures of dresses that could be rented by phone to a sample of
1,000 women. - Why didn't Rent the Runway begin directly with Test 3 (the PDF test)?
Provide one example of a situation when the lean-startup tenet "launch early and often" cannot be applied or when there is little value in applying it. (One example in total is sufficient.)
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Introductory Statistics Exploring The World Through Data
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