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The replacement of cell phones for landline phones, Internet TV and movies for traditional venues, and digitized books and music for physical forms is an

The replacement of cell phones for landline phones, Internet TV and movies for traditional venues, and digitized books and music for physical forms is an example of this type of competitive force?
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The bargaining power of suppliers
The rivalry among existing firms in the industry
The bargaining power of customers
The threat of substitute products or services

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