The report should: 1. Research relevant background information, data and statistics relating to the national construction market and the economic and external environment. This will require investigation and analysis of the economic trends and other statistics which you will be required to obtain and present in your report. Research the nature of the industry including the competitive environment, including the number and size of competitors and the basis upon which they compete. Research the company's recent history and strategy to show its current position, using relevant strategic management models and tools to perform an analysis of the information, data and statistics relating to the industry and the company. Interpret the data to illustrate and evaluate the nature of competition and external influences, and the internal resources and competencies as they might affect the strategic choices available to a firm in that sector. Draw conclusions and make appropriate recommendations relating to the chosen future strategic choices of the company