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The research department at Geprek Bento analyzed the relationship between the Revenue and independent variables: endorsement expense, tiktok advertising expense, Instagram advertising expense, youtube advertising
The research department at Geprek Bento analyzed the relationship between the Revenue and independent variables: endorsement expense, tiktok advertising expense, Instagram advertising expense, youtube advertising expense, and facebook advertising expense. The following output summarize the regression result:
If in the next year, Geprek Bento will not spend money at all for all media social advertising and endorsement, citeris paribus, how much the revenue in next coming year?
reg revenue endorsement tiktokads instaads youtubeads facebookads Source SS df MS Number of obs F(5, 359) = 365 = 81.99 Model Residual 895.080708 783.880029 5 179.016142 359 2.18350983 Prob > F = 0.0000 R-squared = 0.5331 Adj R-squared = 0.5266 Total 1678.96074 364 4.6125295 Root MSE = 1.4777 revenue Coef. Std. Err. t P>|t| [95% Conf. Interval] endorsement -5.48e-15 3.89e-15 tiktokads 2.507518 .3309455 instaads 12.73578 .9527583 youtubeads 1.560298 .2754107 facebookads 3.193821 .6469414 _ cons -1.753211 .3601462 -1.41 0.160 7.58 0.000 13.37 0.000 5.67 0.000 4.94 0.000 -4.87 0.000 -1.31e-14 2.17e-15 1.856683 3.158353 10.8621 14.60947 1.018677 2.101919 1.92155 4.466092 -2.461472 -1.04495
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