The Research paper should demonstrate that students will be able to apply aglobal business strategy for an actual public US-based firm desiring to expand into Europe or Asia.

The Project will include and develop all of the following objectives in the paper:

• Analyze the business structure necessary in the country to encourage success and benefit the firm as a whole.
• Discuss the key roles ethics and cultural diversity must and will play in this expansion.
• Discuss entry strategies in light of the political, legal, cultural and economic make-up of each country.
• Describe the role that Information Technology and the Internet will play within this emerging global firm.
• Explain the advantages or disadvantages of manufacturing and material location in each country.
• Describe your approach to marketing and advertising in each country.
• Describe your approach to human resource management.