The research purpose is a statement of "why" the study is being conducted, or the goal of the study. The goal of a study might be to identify or describe a concept or to explain or predict a situation or solution to a situation that indicates the type of study to be conducted Based on the below research (a), (b), and (c), identify the purpose study and discuss why the identified purpose of the study is suitable for given research a. No study has been conducted to determine the nature of the problem for an effective marketing communication channel Therefore, this study will help us better understand the role of social networking sites as an effective marketing communication channel b. A sales manager considering understanding the current state of consumer shopping behavior: therefore, it is important to understand the preferred seasonal colors for clothing, the desired shopping time, the medium to shop online or offline) to enable an effective sales strategy c. This study investigating the relationship between job embeddedness and other job-related attitudes that influence employee embeddedness displayed a positive relationship with organizational commitment. A negative relationship was found between organizational sacrifice and intentions to leave, while a positive relationship was found between community links and intentions to leave (Note: Use WHAT to explain the factors, WHY to analyze the importance of factors, and HOW to evaluate the implementation of the factors in answering the question related to the case study provided above) (12.5 marks) turnover