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The research technique used by many service marketers that measures the five dimensions of tangibles, reliability, responsiveness, assurance, and empathy is known as ________. Question

The research technique used by many service marketers that measures the five dimensions of tangibles, reliability, responsiveness, assurance, and empathy is known as ________. Question content area bottom Part 1 A. servicescape B. service encounter C. variability research D. SERVQual E. capacity management

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