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The residential division of Prism's high - speed Internet service uses one advertising agency, while its commercial division uses another. Two analysts, Andy and Brad,
The residential division of Prism's high speed Internet service uses one advertising agency, while its commercial division uses another. Two analysts, Andy and Brad, are sked to test the effectiveness of the two agencies. Andy proposes an A B test that compares the click through rates per ad of the two agencies. Brad proposes a difference in difference test in which the budgets for both agencies are increased by ?and the percentage changes in the click through rates are compared.
True or False: Andy's proposal is more likely than Brad's to suffer from bias due to issues with "representativeness."
True
False
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