The resource$-$based approach is a widely used strategic management concept that focuses on leveraging a firm's unique resources and capabilities to gain a competitive advantage. This approach suggests that organisations should identify and develop valuable, rare, inimitable, and non$-$substitutable resources to achieve superior performance

Advise Excellence Company on how to introduce the resource$-$based view $($RBV$)$ approach correctly as part of the internal audit function to assist the company in gaining a competitive advantage. Use the following format to provide advice: $$ Introduction $(3)$ Advice $(20)$ Conclusion $(2)$