The Resource Based View (RBV) of the firm starts from the concept that a firms performance is determined by the resources it has at its disposal.

The way these resources are used and configured enables the firm to perform and can provide a distinct competitive advantage.

Choose a business organisation that you are familiar with and attempt the following:

Question 1

Conduct a situational analysis using the Resource Based View (RBV). In your analysis, you are expected to discuss and demonstrate the following:

The organisational resources Tangibles and Intangibles

The organisational processes

The managerial and organisational capabilities

Leadership styles

The organisational core competencies

For a comprehensive analysis through the RBV Model, various specific tools are being utilised to derive outcomes pertaining to the organisational resources and processes. You are also expected to make use of those specific tools to generate those outcomes. (20 marks)

Question 2

The Resource Based View (RBV) is a managerial framework used to determine the strategic resources/ processes a firm can exploit to achieve sustainable competitive advantage.

Based on the outcomes derived from Question 1, demonstrate how your chosen organisation is capitalising on them to derive a sustainable competitive advantage.

(10 marks)