The responsibilities of product marketing manager include communicating a products value to the market. Product marketing managers create marketing materials for communicating product features, in addition to developing marketing tools and campaigns for attracting and keeping new and existing customers. A marketing manager is involved in long-term sale of a product through effective advertising.

With this in mind, pick any product of your choice and write a reflection on effective advertisement for the product. Also, provide answers to the following questions:

1. In the short-term, how does a marketing manager encourage growth through sales promotions of the product?

2. What are the similarities and differences between advertising and sales promotions for the product?

3. What benefits and challenges are associated with each?

The Portfolio Assignment entry should be a minimum of 500 words and up to 750 words. Use APA citations and references if you use ideas from the readings or other sources.

This assignment is graded by the instructor.