Question
The restaurant is a franchise located in the southwestern USA. It is a casual service restaurant and has about 50 seats. It is located in
The restaurant is a franchise located in the southwestern USA. It is a casual service restaurant and has about 50 seats. It is located in an upscale shopping district and serves an upper-middle class cliental.
Please conduct a menu engineering analysis and provide management recommendations based on the results. The data below was obtained from November 2015.
MENU ITEM NAME
# SOLD (MM)
MENU MIX % (MM%)
ITEM FOOD COST
ITEM PRICE
Chopped Salad
229
5.88%
2.24
8.95
Chopped Salad w Chicken
200
5.13%
3.12
11.70
Chopped Salad w Tuna
29
0.74%
3.12
11.70
Arugula Pear Salad
100
2.57%
2.24
8.75
Arugula w Chicken
150
3.85%
3.12
11.50
Arugula w Tuna
56
1.44%
3.12
11.50
Cobb Salad
589
15.12%
2.69
10.75
Chicken Caesar Wrap
300
7.70%
3.18
9.95
BBQ Chicken Wrap
259
6.65%
3.18
9.95
Chicken Tender Wrap
123
3.16%
3.08
9.95
Cheeseburger
269
6.90%
1.75
7.95
Chicken Mushroom Burger
96
2.46%
2.69
9.95
Grilled Garden Burger
202
5.18%
2.07
7.95
Smoked Turkey & Avocado
521
13.37%
2.93
9.75
440 Sandwich
310
7.96%
3.36
10.50
Turkey Club
163
4.18%
2.85
10.95
Signature Pasta
105
2.70%
2.99
11.50
Angel Hair Bolognese
63
1.62%
2.85
10.95
Traditional Tomato Basil
67
1.72%
2.54
9.75
Mac & Cheese
65
1.67%
2.47
9.95
Total
3896
100.0%
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